Our story

Making inkeasy.

EZINK was started in Sydney in 2022 by best mates Liam and Bailey. Our tattoos look and feel real, last 1 to 2 weeks, and let you try the idea before you commit.

750,000+Tattoos worn worldwide
40+Real tattoo artists
1 to 2 weeksOf realistic wear
2022Founded in Sydney
Best mates since 2016

From the founders

Best mates since 2016

We met working at McDonald's and would always talk about the same goals, like going to uni or starting our own business after high school.

We'd both wanted tattoos from a young age. Bailey got his first at 18 and Liam at 19, and we had no idea it was the start of quite a journey.

Then in 2022, a trip to Thailand changed everything. Taking a break from our jobs as a personal trainer and a banker, we went to finish our sleeves and came home obsessed with all things ink.

Tattoos without the commitment

The idea

Tattoos without the commitment

Back in Australia, talking with friends and family, we kept hearing the same thing: most people are still too scared of the commitment to get tattooed.

So we had an idea, non-permanent tattoos that actually look real. EZINK launched in 2022, our TikTok videos went viral, and as we grew we listened to your feedback and moved into semi-permanent ink that looks better and lasts up to 2 weeks.

Only the highest quality

Our promise

Only the highest quality

Since day one our priority has been the best product and service for every customer. Since 10 December 2023, EZINK has been an exclusively 2 week tattoo brand, and we no longer sell stick-on temporary tattoos.

Today we partner with 40+ real tattoo artists to bring their original artwork to life, and we make custom designs so you can test your exact idea before committing to the real thing. We're committed to giving back to our customers and to making ink easy.

Thank you for your support, Liam & Bailey

Since 2016

The EZINK journey

2016

Liam and Bailey meet working at McDonald's and start talking about building a business.

2022

A trip to Thailand sparks the idea. EZINK launches in Sydney and goes viral on TikTok.

2023

From 10 December, EZINK becomes an exclusively 2 week, semi-permanent tattoo brand.

Today

40+ partner artists, custom designs and 750,000+ tattoos worn worldwide.

Our values

What we stand for

1

Looks real

Ultra-realistic ink that develops on your skin, so it looks and feels like the real thing.

2

No tattoo regrets

Wear it for 1 to 2 weeks, then try something new. Total tattoo confidence, every time.

3

Real artists

Original designs from 40+ tattoo artists, plus custom tattoos made from your own idea.

Try your next tattoo first

Shop designs from our artists, or upload your own idea and we'll turn it into a custom tattoo.